The name Zabble was inspired by the Zabbaleen, the "garbage people" of Egypt. These are people including kids that have informally collected Cairo’s trash since the 1940’s. It is known that the zabbaleen find local markets for up to 80% of the waste they collect. They even raise pigs to consume all the organic waste thus creating a closed-loop system for Cairo’s waste. However, their livelihood and Cairo’s local circular economy has been threatened by recent measures passed by the government.

Zabble derives its inspiration from the Zabbaleen to enable a circular economy tomorrow by modernizing quantification and categorization of waste using technology today.

Our Team


Founder, CEO, Data Scientist

Bonnie Betts

Content Marketing Specialist

Kelley Nelson

Senior Data Scientist


Senior Visual Designer

Matthew Morin

Director of Business Development

Matt Seidholz

Front End Developer

Our Advisors



Les Schmidt

Speaking Engagements

AUGUST 16 -19, 2020

California Resource Recovery Association's 44th Conference & Trade Show


Destination: Zero Waste

MAY 22, 2019

Sustainable Enterprise Conference Contra Costa 2019

Cal State East Bay, Concord CA, USA

Our Waste Crisis: Now What?

OCTOBER 30, 2019

Corporate Social Impact 2019

GSV Labs, San Mateo, Concord CA, USA

CSI Supply Chain Roundtable & Booth

APRIL 27, 2019

New Living Expo

San Mateo, CA, USA

Today's Recycling Challenges

Join Our Team

We are looking for passionate people in marketing, sales, data science, backend, frontend and mobile who can aid in solving problems that result from a linear waste-full world. If you think the future is waste-free and circular as we do, reach out to us.

Contact Us